science Behavioral Lab

Marketing Campaign Simulator

What this does: simulates an ad campaign. A population of AI "consumers" with different personalities gets shown ads and hears from peers who already bought (or didn't), and the page tracks who ends up purchasing — used to study how advertising and word-of-mouth interact to drive adoption.

Targeting gap by condition (all runs)

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Screening efficacy by condition (all runs)

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Launch a run, or select one from the sidebar, to see round-by-round detail.